Archive for October, 2007

The iPhone is coming …

Wednesday, October 31st, 2007

In this article …

1. iPhone
2. iPhone Insurance
 
Read on …
 
You probably already know that the most anticipated thing in the mobile phone industry is coming soon - the much awaited iPhone launches on the 9th November here in the UK.
 
And I have a personal secret for you …
 
For someone who works in the mobile phone industry, I don’t normally get that excited about a new mobile phone - with most phones I just think “Sure, its handy, but its just a phone”.  However, the iPhone is different.
 
I AM excited about the iPhone.  We purchased one early so we could check it out and see what all the fuss is about.  
 
And I can honestly say - now I KNOW what all the fuss is about.
 
It is THE most amazing phone - and I don’t say that lightly!
 
It is a mobile phone, an iPod MP3-player and an internet-access device all rolled into one device with state-of-the-art easy-to-use navigation.  And the good part - I am NOT over-hyping this.
 
It is without a doubt a major turning point in the growth and development of mobile phones and telecoms in general - as well as the overall connectedness of people.
 
The only real downside is that you need to see it to fully appreciate it.
 
For this reason we are recommending that …
 
1. You watch the free videos available on your site, and
 
2. Preorder your own iPhone so you have it, to fully experience it. 
 
You will then be in a better position to sell and earn from the next major wave in telecoms.
 
iPhone Preorder:
Right now on your site, you and your customers can pre-order the iPhone.  This means you can place your order in advance of the rush and be the first in the queue to get it on November 9th.
 
You can do all of this at http://www.2u.co.uk/iphone
 
iPhone Insurance:
As you can probably imagine, because it is the best phone/iPod/internet-access device on the market, the iPhone is not cheap.  It will retail at £269 on O2 contract.
 
Pretty much all owners are going to be proud and protective of their new iPhone.
 
This means there is going to be a big demand for iPhone Insurance - to protect their new expensive device.
 
For this reason, on your site right now, we have specifically created an iPhone Insurance policy - to offer all those hoards of new iPhone owners everything they need - full, sensible protection at a cost-effective rate.
 
You can see this at http://www.2u.co.uk/iPhoneInsurance
 
From our research, there is very little competition for iPhone Insurance out there - you could be *miles* ahead.  Have a look on www.google.co.uk and search for “iPhone insurance” - you will see there is little else available.
 
This means the market is wide open for you.
 
Now here is what we suggest you do …
 
* Build your own separate website for iPhone Insurance
 
If you already have your own insurance website, then add iPhone Insurance pages to it.  You will then have a far greater chance of climbing up the search engines for an “iPhone insurance” search - while there is little competition.
 
If you have not yet built your own separate website (other than your .2u.co.uk site) then you need to do this first.  For the tutorial on how to do this go to http://www.2uaffiliates.com/training-centre/MarketingHelp/AffiliateMarketingHelp
 
Once you have your own separate website then you should write your own insurance pages and promote the 2u iPhone Insurance there.  You should read these guidelines on how to write your own insurance pages - http://www.2uaffiliates.com/articles/2007/09/27/how-to-write-your-own-insurance-web-pages/
 
On the bottom of each page promoting the 2u insurance, you must put the FSA Compliance iframe. You can get (and customise) this by logging in with your normal 2u login details at http://www.2uaffiliates.com/training-centre/fsa
 
There are now new non-branded order form pages which you can use in your site.  So when your customer goes from your own iPhone insurance website, with its look and feel, they are then not confused by seeing the 2u brand - they see the plain non-branded order form.
 
The non-branded order form pages are available at the end of
the FSA Compliance iframe customisation at http://www.2uaffiliates.com/training-centre/fsa
 
So that is it.  You need to create your own iPhone Insurance website pages so you can get quickly up the search engine results, while there is little competition.
 
Then you can be ready to take advantage of the new demand for iPhone Insurance.
 
Once you have put all of this into action, if you have any questions, please feel free to use the 2u Forum at http://www.2uaffiliates.com/forum.
 
Good luck promoting the 2u iPhone Insurance!
 
Duncan Ritson-Elliott
www.2u.co.uk

If you Pay Per Click …

Tuesday, October 23rd, 2007

If you use Pay Per Click (PPC) in any of your online marketing then you should have a closer look at this …

There has been a flurry of highly priced new release software that spys on other marketers PPC campaigns so you get the inside scoop on what is working for them - so you can copy.  It’s kind of sneaky but it clearly works.  There are 2 key drawbacks with most of these PPC spy software packages.  1 is that you have to host the software, which can be difficult and also heavy on your server.

The other reason is better outlined here

I do not personally do PPC advertising for the simple reason that we leave that to you, the 2u affiliates - we do not want to compete with our own affiliates.  But if I did do PPC marketing, then I would certainly be looking closely at this new software to help me bring down the cost of my adverts, AND to locate more effective ads.

Further info is here

Seminar / Workshop survey results

Friday, October 19th, 2007

Thank you to those people who responded to the survey about seminars and workshops to teach you the skills needed to be successful online and with 2u.

If you have not yet completed this, you can now at
http://www.2uaffiliates.com/public/survey-seminar.php

 Results:

Would a seminar be helpful?

On what topic?

What day of the week? 

So the short-story is, yes, people want seminars and workshops to learn online marketing skills, on a Saturday.

Could you help us to help you more?

Tuesday, October 2nd, 2007

This is your chance to tell us how we can help you more …
 
It will take you 2-3 minutes, nothing more.
 
http://www.2uaffiliates.com/training-centre/Survey_Seminar
 
A number of affiliates have asked us to put on a seminar or workshop to train them in what they need to do be more successful with 2u.
 
So, we would really appreciate if you would now tell us what you think …
 
Go now to
http://www.2uaffiliates.com/training-centre/Survey_Seminar