If you use Pay Per Click (PPC) in any of your online marketing then you should have a closer look at this …

There has been a flurry of highly priced new release software that spys on other marketers PPC campaigns so you get the inside scoop on what is working for them - so you can copy.  It’s kind of sneaky but it clearly works.  There are 2 key drawbacks with most of these PPC spy software packages.  1 is that you have to host the software, which can be difficult and also heavy on your server.

The other reason is better outlined here

I do not personally do PPC advertising for the simple reason that we leave that to you, the 2u affiliates - we do not want to compete with our own affiliates.  But if I did do PPC marketing, then I would certainly be looking closely at this new software to help me bring down the cost of my adverts, AND to locate more effective ads.

Further info is here

This entry was posted on Tuesday, October 23rd, 2007 at 11:35 am and is filed under Affiliate news, Marketing tools. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.