Last week we looked at email autoresponders, which send email out in an automated sequence following sign-up.

Now let’s look at the flipside of the same coin - sending mass broadcast emails to everyone all at once.

This is good for when you need to tell everyone all at the same time, rather than a certain time after they signed up.  For instance if you have a sale on or special offer on at a set time.

This can be hugely profitable - and helpful to your recipients - so long as you send information and offers that will help them and you.

Watch this FREE VIDEO on how to send broadcast emails…

Again we are going to assume you have got an Aweber account. If not, take the FREE TEST DRIVE here

Click the ‘Play’ triangle to watch how to send broadcast emails …

For the FREE TEST DRIVE of Aweber click here

You may recall in a previous edition of the Tuesday Topup we looked at the importance of “Contact Management”.

Contact Management is the art and science of contacting your visitors and customers, in the most appropriate way, repeatedly, with the aim of helping them, delivering service to them and encouraging them to become a customer and a repeat customer.

So how do you do this?

There are more advanced ways, but the quickest, simplest and easiest is with Aweber’s email system.

In this edition let’s look at using “Sequential Autoresponders”.

I am going to show you inside a current LIVE email campaign with us on 2u.co.uk - but first…

Sequential autoresponders - break the words down into their parts.  It is an automatic responding email system that sends the emails out to the subscribers in a set sequence.

For example, the email sequence might be as follows:

Email 1 - Instant on sign up

Email 2 - Day 2

Email 3 - Day 5

Email 4 - Day 10

… or however you want to set it.

Think about how important this is …

You can send out the “thank you for subscribing/buying” email instantly, followed by “I hope it is to your satisfaction” email, followed by “You bought X, now you might want to consider Z” etc.

Now I am going to show you how easy this is to set up in Aweber - and show you in one of our LIVE email campaigns.

Click the ‘Play’ triangle to watch how …

If you cannot see the video above then click here now

For the FREE TEST DRIVE go to Aweber

This week we’ll look at how to get your email through to your subscribers (it’s not as simple as “just hit send”)

Last week I showed you the lead-up to email marketing and the best email system to use.

Now let’s dig a little deeper on just this one angle of getting your emails through to your subscribers…

So-called ‘intelligent’ anti-spam filters block email by

1. Its content AND
2. Where the email is sent FROM.

The biggest sinners in this are unfortunately the major email providers - in approximate order of effect …

1. AOL
2. Yahoo
3. Hotmail
4. and the other major providers

From experience, we have found AOL to be the biggest blocker of legitimate email.

Your email gets blocked BEFORE it even gets to the person’s junk filter box. That means that even if you were to speak with the person and ask them to check their junk email box, they would not find it, because …

It is NOT there!

Why?
The recipient’s email provider has filtered the email and blocked it. It is deleted and blocked.

If your email comes from an unrecognised or unknown server, the major email providers effectively flag your email as maybe spam. Then the slightest questionable content, and your email is deleted faster than you can say “legitimate email”.

That means that if you are sending email from your own server, from your own website, chances are that a lot of it is getting blocked in this way.

So what can you do about it
You need to send your email only from a server that is approved by the major email providers.

This is called ‘whitelisting’.

It is like a VIP guest list…”If you’re not on the whitelist, your email’s not coming in!”If your email is coming from a whitelisted server, you have a VIP pass.How do you get on the list? How do you get whitelisted?

You have 2 options:

1. Get your own server whitelisted
2. Send your email from someone else’s server that is whitelisted.

We analysed the first option - getting your own server whitelisted. It is not cheap. One of the main providers that enable you to get white listed charge approximately £25,000 to get set up - then £15,000 each year.

Obviously this is a little higher than most people’s budget!

There is another possible answer to getting your own servers whitelist, but we have not yet tested it so cannot recommend it to you one way or the other. It is still much more expensive that using third-party senders (see below) but is less that £25k+. With suretymail.com expect to pay around £200 a month.

So how about the second option - sending your email from someone else’s server that is whitelisted?

This is the option we currently use. And we STRONGLY recommend you use the same provider we use - Aweber.

Their servers are whitelisted so their deliverability rates are the highest in the market.

That means your email will get through.The cost is a less than a meal out - click here now to get your email DELIVERED.

There are many, many other benefits to using Aweber which add up to them being the best in the world, bar none.

Yes, there are 1 or 2 others that are equal like Email Aces, but none better.

And Aweber’s system is incredibly easy to use.

You can take a FREE test drive of the Aweber Email system here

Click here to learn more