This is your chance to tell us how we can help you more …
 
It will take you 2-3 minutes, nothing more.
 
http://www.2uaffiliates.com/training-centre/Survey_Seminar
 
A number of affiliates have asked us to put on a seminar or workshop to train them in what they need to do be more successful with 2u.
 
So, we would really appreciate if you would now tell us what you think …
 
Go now to
http://www.2uaffiliates.com/training-centre/Survey_Seminar

Creating your own separate websites to sell the 2u Insurance is a good idea that is a proven formula for increasing the amount of money you make.

But exactly how should you do it, and what are the rules?

This is what we will look at here.

1. DO NOT copy from any other site - DO NOT copy from 2u.co.uk

2. DO follow the FSA Guidelines below

3. DO include the FSA compliance iframe code on every page on your site.

4. DO NOT copy the Terms and Conditions into your site.  Live-link to the Terms on 2u.co.uk.  Details below.

DO NOT copy from any other site - DO NOT copy from 2u.co.uk 

You probably already know that you should NOT copy wording and content from 2u.co.uk.  You are encouraged and advised to build your own separate web site that promotes the 2u products, because then you control that site completely, and you wil have unique content that the search engines will love and rank higher.

How to Write Your Own Web Pages on Insurance

So you should write your own web pages about the 2u insurance.  But what are the rules and guidelines on what you can and cannot say?

You need to follow these guidelines for writing your own web page information about the insurance, in order to legally stay FSA compliant:

DO follow the FSA Guidelines.

FSA Guidelines:

1. Your wording must be clear, fair and not misleading
2. If you say something positive about the product you must be able to qualify what you are saying with facts. For example if you said “We are the cheapest” then you will have to compare prices against the competition.
3. If comparing with other products or services the comparisons must be accurate.
4. If using testimonials make sure you have all the evidence (date, name and customer)
5. If using newspaper articles they must indicate the date the article was published and the newspaper name.
6. Do not use small type in Terms and Conditions
7. Do not discredit competition

So follow these guidelines and write your own content.  Then you have your own unique site that the search engines will love and rank.

DO include the FSA compliance iframe code on every page on your site.

FSA Compliance iframe:
Make sure you put the FSA iframe on all of your pages which promote the 2u insurance.  Get this FSA iframe when you login here then put it onto the bottom of every page on your site.

Non-branded order pages:
Rather than your customer going from the look and feel of your site, then through to the different look and feel of the 2u site and order pages, we have created a set of non-branded order pages for you.  Once you have gone through the FSA iframe process, you will then be given access to the non-branded URL web addresses, which you can put into your website.  You get the correct URLs to use after you have put the FSA Complinace code into your site. 

This means the customer then has a seamless experience, going from your site through to the order pages, without seeing the (different looking) 2u logo and branding.

DO NOT copy the Terms and Conditions into your site.  Live-link to the Terms on 2u.co.uk

Anyone found with copied Terms will have their affiliate account SUSPENDED immediately because the Terms will be out of date, which means a customer could purchase under the wrong, old Terms.
  
You MUST live-link to the Terms on 2u.co.uk.
  
There are a number of ways you can do this.  Choose whichever best suits you and your site.
  
You can iframe include the Terms, you can open a new window with the Terms in, or you can use the RSS feed for the Terms.  You can change the font but you must NOT change any wording.
  
URLs:
  
Link to
http://www.2u.co.uk/mobile-phone-insurance/insurance_terms_and_conditions.php 

or use the include file at
http://www.2u.co.uk/mobile-phone-insurance/insurance_terms_include.php 
 
or the RSS feed at
http://www.2u.co.uk/terms_rss.php 
  
Again, we cannot allow affiliates to copy the Terms into their site.  We will suspend accounts found with copied Terms.  This means that the customer cannot then purchase. 

When you do all this, you have a good-looking website that the search engines and your customers will love.

I have an important announcement for you

Previously we have allowed affiliates to copy content that is owned and copyrighted to 2u.  However, because of recent changes in Google’s calculations, sites that have very similar or identical words get penalised ie not ranked or ranked much lower in the search results.

So we cannot allow the 2u content (words) to be copied - its not good for you, and its not good for us.   To be honest you are much better off with your own unique content, so it is in your own interest to create your own words.

 So …

1. DO NOT COPY ANYTHING FROM www.2u.co.uk

2. IF YOU HAVE ALREADY COPIED from 2u.co.uk then you need to create your own words.  Put it in your own unique words.

Our legal team have advised that we give everyone 2 months to fully remove all copied content from their sites.  After 2 months (ie after 17th October 2007) we will be checking up on sites that are found to have copied from 2u, and making sure they remove all copied content. 

Remember, it is not in your interest to have copied (duplicate) content and it is not in our interest to have our content copied.

We want to help you to sell, and that means having your own unique websites.

NOTE:  Your own affiliate .2u.co.uk website is OK - Becase we control the content of thhe .2u.co.uk sites you do not nee to worry about this.

If you are using the phones datafeed then you DO NOT HAVE TO change the content (mostly the phones descriptions) but I would encourage and advise you to, for your own site’s quality.

If you have an INSTANT AutoPilot site (www.instantautopilot.com), again, you do not have to change the content (mostly the phones description - FYI the IAP sites use a different set of phones descriptions to the ones on 2u.co.uk which is why it is less important that you change the content), but I would encourage and advise you to, so your site is unique and different to others - you benefit from this.

If you want to get someone else to re-write your phones descriptions, I would recommend searching for a provider (at much lower cost) at www.elance.com

If you want to do it yourself, simply start small and do a few each day.

As a rule of thumb, make sure that no 5 consecutive words are identical.  Reword it, change the words around AND use different words - insert other words, remove some words. Again, make sure that no 5 words in a row are the same as anything copied from 2u.co.ukor any other site.

If you have any questions, then contact me by replying to any newsletter you receive. 

So please do not copy in future and please remove all wording you have copied from 2u.co.uk

I hope you can see why this is necessary and in everyone’s interest.

Thank you.

The unlock price is now only £2.99.

 You will find this is VERY competitive, so use it to drive customers to your site.  You earn £1 per sale, plus they are then more likely to then purchase other products from your site.

Remember, when we send emails to your customers, they contain YOUR site’s link, so you earn commission onn the follow up marketing.

You can see the Unlock sales page at
http://www.2u.co.uk/mobile-phone-handset-unlocking/

IMPORTANT: Price drop pending

It’s time to get competitive!

In 1 week we will be cutting the price in HALF for
our instant unlocking service.

(If you’re not sure what unlocking is go to
http://www.2u.co.uk/mobile-phone-handset-unlocking/ )

Why does this matter?
If you are paying for advertising it matters.
If you want to use this price drop to sell more,
it matters

Was £5.99

Now £2.99

AND you get a healthy £1 commission per sale.

You will find by looking around that this is
an incredibly competitive price. You can
really shout about this new price.

This new price will come into effect next week.
I will update you here when it goes live.

News: All insurance products now come with

1. FREE Executive Contact Backup - Safely and securely backup and store you mobile phone address book contacts, calendar

2. FREE registration for mobile tracking, normally £29.99. See details at
http://www.2u.co.uk/mobile-phone-insurance/

In addition …

Mobile phones have no claims bonus of

1. FREE Battery (1 year no claims bonus)
2. FREE Upgrade handset (2 year no claims bonus)

Laptop / computer insurance now have this no claims bonus

FREE computer health check (2 year no claims bonus)

Use these free bonuses to encourage your visitors to buy your insurance

The old blog has moved to here - http://www.2uaffiliates.com/articles

You can catch any product or software updates here, or any news on the industry or affiliate marketing in general

I just got back from my wedding abroad last night. Thank you to the many, many well wishers who sent very kind emails. Thank you. Esther and I were very touched.

As you can imagine, 2 weeks of fun in the sun with kids, family and friends was quite tiring but great fun.

To answer the question of location - we went to Lindos, Rhodes, Greece.

It was absolutely beautiful and VERY hot - 57degrees C. All went very well, if a little non-traditional - my favourite part - after the wedding ceremony of course - was the high powered glass-bottomed speed boat for our 25 guests, armed only with 12 bottles of Moet & Chandon champagne.

So I wanted to personally receommend - if you ever want a fantastic interesting wedding, consider Linods, Rhodes. I can personally recommend our wedding planner company, who gave more than a brilliant service - http://www.lindosweddings.com/

On a separate note - The much awaited INSTANT AutoPilot should go live and be launched tomorrow. I’ll drop you a line then

I’ve got 3 things for you today …

I haven’t emailed for a while because I have had my head down
for some time, between loads of exciting things here at 2u (as
well as a new programmer), and my growing baby boy Toby (now
11 weeks old, and smiling like an angel).

There are 3 things I want to update you on that you should
know. I have some very handy time-saving FR’EE software
tools for you but first …

We have some great new projects which I have been overseeing,
including the INSTANT AutoPilot. I put a message about this
on the 2U Forum yesterday …

“The path of true development never runs smooth …

At least the planned timescales rarely actually happen exactly
as planned.

The INSTANT AutoPilot [is] still in development and being
tested. [Although I am not a programmer] if I am honest the
delay is partly my fault, because I keep coming up with ideas
to improve it and make it better and better …

“Put tracking code for PPC in the Thank You page”,
“Give full and detailed sales stats”,
“Make it easy for the customer to re-order without re-typing
their details” …

etc, so it logically is taking longer than the planned (and
smaller, simpler version of) INSTANT AutoPilot.”

So that is the update on INSTANT AutoPilot - it is coming soon,
but not ready yet because there are still a few cool and
profitable things going into it, that will help YOU more.

The second thing I wanted to update you on is about the search
engines. You may have noticed that 2u.co.uk is less prominent
than it was a month ago (and for many years previous).

There are a number of reasons for this, which we are working on
at present, because it is vital to us that we get those positions
back.

One of the PRIME reasons for this happening is some potentially
malicious behaviour by an outside company, which is currently
being investigated.

Thankfully, we have backup plans and multiple streams of income,
so it is not devastating. But rest assured - we are working
incredibly hard to build tools and processes to get the 2u site
back up the search engine positions, and to help YOU get up there
with your 2U site. The tactics laid out in the Affiliate
Training Centre at http://www.2uaffiliates.com/training-centre are still the best way
to get your site ranking well.

The third thing I want you to know is that I have just added a
LONG list of helpful and handy software tools that I use, either
regularly or have used in the passed, that you would probably
benefit from.

I put this list as a post on the Forum at
http://www.2uaffiliates.com/forum/index.php/topic,790.0.html

If you are not yet a member make sure you sign up at
http://www.2uaffiliates.com/forum/index.php?action=register

It may take a short time for you to be approved, but when you
are, make sure you have a look at this list of software (many
F’REE) at

http://www.2uaffiliates.com/forum/index.php/topic,790.0.html

2U’s public profile is growing. For you, this means that the 2U brand is increasingly trusted and known.

2U experts have previously been interviewed on a number of differetn radio shows. I have personally been on BBC Radio 3 Counties, and BBC Radio Leicester, discussing mobile phone issues such as clawbacks and cashbacks, as well as mobile phone security - how to look after your mobile phone.

Unfortunately the soundfiles are not currently available, but I am reliably informed by a producer at the BBC that for our next interview, they will be able to give me the recording soundfile, which can then be made available to you here.

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