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Email Marketing: How to Never Waste a Visitor with Email Marketing.

Creating your own email list of potential customers is one of the most powerful marketing options on the internet. If you dont capture the email address of your visitors, you may have lost the opportunity to market to them for ever! You need to capture their email address on their first visit, so you can market to them again and again in the future WITH THEIR PERMISSION

Getting their permission is important. If they give you express permission to send them updates etc, they are showing commitment to receiving your emails. They will be far more likely to buy if they are committed.

There are number of ways to capture and 'house' your list of email customer email addresses. You can write your own script and database to hold the information, use free services or pay an amount for a third party to manage the list for you.

We use a system called Aweber. This enables you to personalise your emails with any given data field e.g. name, address etc.

Aweber system is a 3rd party subscription where you pay a small amount each month and they manage your list - opt in, opt out etc. It enables you to send once-only broadcast emails and automatic sequential autoresponders. This is where you set the number of days after subscription to send any given email.

Aweber, most importantly, has the best deliverabity rate in the world. That means they get the highest rate of emails through to the legitimate subscriber, avoiding the anti-spam filters.

Highly recommended.

For an example of a successful email marketing campain in action, together with good website marketing watch these videos

More Email Marketing Tips:
  • You can use your everyday emails to help promote your 2U site. Click here for more.
  • You can use these template email letters
  • How to get your email delivered
  • Course on how to do email marketing here.
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