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Glossary of Terms

Not sure what some of the words or terms in the Affiliate Training Centre mean? Use this glossary to find the meaning of that word.

If you have any questions about the 2U Affiliate money making system please use the Frequently Asked Questions

If you have any questions about the phones and the phone selling system, use the Frequently Asked Phone Questions

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Definitions

CSV File
Comma Separated Variable. The simplest form of file for holding data. Data is listed in columns in a text file, each value being separated by a comma. Each new line represents a new set of data.
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Data Feed
A data feed is a file (usually a CSV or SQL file) in a specific location containing the information from a database for certain products (eg ringtones, phones) that gets updated regularly, usually daily. Users can then download the file, usually using an automatic script, every day, and load the information from that file into their own database. This means that the user then has an updated database of their own that they can use to feed into their own website
As an example, the 2U Ringtones Data Feed is made available (at no extra charge) to 2U Ringtones Resellers. As a 2U Ringtone Reseller you would be able to download the file into your own database on your own server, and totally customise your own site to your own look and feel. Basicallly, a data feed gives you much more control over the design of your site and the navigation of your site.
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FTP
File Transfer Protocol. A standard method for sending files from one computer to another on TCP/IP networks such as the Internet. FTP is also the name of the command used to initiate transfer of files. Anonymous FTP is a common practice which permits users to access some parts of an FTP site without needing an account and password for the site. Access usually is gained by using the username "anonymous" or "ftp". By convention, the user should enter their e-mail address as the password. An application layer protocol that uses Transmission Control Protocol (TCP) and telnet services to transfer bulk-data files between machines or hosts. A good example of a FTP program is Cute FTP which has a 30 day free trial.
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HTML
(Hypertext Markup Language) The document format language used on the World Wide Web. Web browsers read HTML and display the page. HTML is the code that makes web pages display their words and content.
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http
HyperText Transport Protocol used to transfer HTML documents of the World Wide Web.
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https
http Over SSL. Protocol enabling the secured transmission of Web pages.
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Keyword
A significant word or phrase in the title, subject headings, contents notes, abstract, or text of a record in an online catalog or database which can be used as a search term in a free-text search to retrieve all the records containing it. A keyword is what a visitor might use using a search engine, to search for the information they want.
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Keyword Density
The ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page. One element of Search Engine Optimisation
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Marketing
To make a communication about a product or service a purpose of which is to encourage recipients of the communication to purchase or use the product or service.
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Offline Marketing
Marketing not carried out online. This might include marketing using leaflets, newspaper advertising, television advsertising, text-message marketing etc.
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Online Marketing
Term referring to the Internet and e-mail based aspects of a marketing campaign, such as banner ads, e-mail marketing, search engine optimization, Pay-Per-Click, and other tools. Also referred to as "Online Advertising."
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Optimise
  • optimize: make optimal; get the most out of; use best; "optimize your resources"
  • optimize: modify to achieve maximum efficiency in storage capacity or time or cost; "optimize a computer program"
  • optimize: act as an optimist and take a sunny view of the world

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    PHP
    PHP: Hypertext Preprocessor - is a server-side, cross-platform, HTML embedded scripting language that lets you create dynamic web pages. PHP-enabled web pages are treated just like regular HTML pages and you can create and edit them the same way you normally create regular HTML pages
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    Search Engine
    A system dedicated to the search and retrieval of information for the purpose of cataloging the results. Usually based on an index of several HTML documents, so you can easily locate the document(s) you are looking for.
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    Search Engine Optimisation (SEO)
    The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.
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    Submission
    Refers to content submitted or suggested to a search engine or directory. Several search engines and directories supply forms for users to complete to suggest or pay for content to be included. In most cases the actual submission should be optimised to include relevant keyphrases to increase the chances of being found in a search.
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    SSL
    Short for Secure Sockets Layer, a protocol developed by Netscape for transmitting private documents via the Internet. SSL works by using a public key to encrypt data that's transferred over the SSL connection. Both Netscape Navigator and Internet Explorer support SSL, and many Web sites use the protocol to safely transmit confidential information, such as credit card numbers.
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    SQL File
    SQL mean Structured Query Language, which is a standard language for querying and modifying relational databases. An SQL file is a dump of that database, specifying the structure of the database. See
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    Upload
    Transferring a file or files from the user's computer to a remote computer.
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    Web Hosting
    Placing a consumer's or organization's Web page of Web site on a server that can be accessed via the Internet. Web hosting (also known as Webhosting, Web site hosting, and hosting) is the business of housing, serving, and maintaining files for one or more Web site.
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