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Offline Marketing
Newspaper & Magazine AdvertisingFirst make sure you have read the Offline Marketing Introduction.
These can prove VERY expensive if not done carefully, with sequential testing. Done properly, with an integrated marketing mix, of taking orders online, by phone and by post (see the Offline Marketing Introduction page for details) it can prove very successful.
Test
Start small. Test everything. Is your headline working? How do you know? Test it.
Is your first paragraph working? Test it. Is the ad size working? Test it.
You need to measure the results in terms of the effect such changes have on your SALES.
Only when you have tested and proven the advert's pulling power should you increase the advert size (and cost), in order to increase the market reach and profit.
Copywriting
Before you run any advert make sure you read the free Killer Copywriting Course and fully understand how to write killer adverts.
Take orders in every way
Take orders by phone, fax, post and online. This way the customer is in control and has the choice of how they wish to order - make it as easy for them to order as possible.
See the Offline Marketing Introduction page for details.